The
CenturymanTM
Method

You've built success.
But are you building a family that can hold it?

70%
of family wealth is gone
by the second generation
1 in 3
children raised in faith
will leave it
38%
of American adults are estranged
from a family member
70%
of family businesses don't
survive the founder

The money. The faith. The relationships. The business. They're all at risk — and for the same reason: no system.

The Centuryman Method is the proven 120 year-old system for building a 100-year family. Created by Mark L. Rockefeller.

The Problem

Every successful man has the same doubts.

Will any of this really matter in 30 years?

Will my children, grandchildren, and great-grandchildren hold to my faith and values?

Will our wealth destroy them or help them thrive?

How do I build a successful, multi-generational family?

The wealthiest families use Family Offices with counselors and psychologists. But nobody taught us the blueprint for a successful 100-year family.

The families who built the greatest fortunes in American history faced the same question. Most of them failed.

  • The Vanderbilts
  • The Pulitzers
  • The Hartfords

All wealthier than most billionaires today. All gone within one or two generations.

But one family didn't fail: The Rockefellers. They cracked the code. Wrote it all down. And passed it along in dusty old books, which we uncovered and analyzed.

The Centuryman Method is the blueprint for building a 100-year family. Built on our insider perspective on the Rockefeller tradition — revived and modernized.

The Solution: The Centuryman Method

Welcome to the Centuryman Method — a complete system that any father can install in his own family, regardless of net worth, to build his own 100+ year dynasty.

The Six Pillars

Pillar I
The Identity Covenant
The identity layer — where you define and document your mission, vision, core values, beliefs, and distinctives.
Pillar II
The Family Constitution
The governance layer — where you create a lasting but flexible system to make decisions in the family.
Pillar III
The Wealth Architecture
The resources and asset layer that your Financial Advisor and Attorney have likely built. Here, we integrate it with the other pillars.
Pillar IV
The Generosity Engine
The philanthropy layer — and typically the training ground for younger generations to develop agency and business skills.
Pillar V
The Gathering Rhythm
The gathering, family tradition, and storytelling layer — how your family meets, remembers, and preserves its story across time.
Pillar VI
The Rising Generation Plan
The human development layer — which creates individual development plans for every member of the family, spouses, and children.

Every man who engages the Centuryman Method will walk away with a toolkit for each of the Six Pillars.

Our Backstory: The Founder & Some Old Books
MLR
Mark L. Rockefeller
Serial founder · Iraq veteran · Federal prosecutor · Father · Grandfather

My name is Mark L. Rockefeller. I'm a serial Founder/CEO, former Attorney, Iraq war veteran — and most importantly: father & (new) grandfather.

"I inherited the system, not the fortune."

My father had a couple old books on his shelf that we weren't allowed to touch.

They were cloth-bound, worn at the edges, and they'd been there my entire childhood. I was told they came from my grandfather and had been passed down through the family. They weren't valuable in any way I understood as a kid.

When my father died, the books came to me.

I opened them and found something I wasn't expecting: the internal records of the Rockefeller Family Association, published between 1905 and 1925. Started at the request of John D. Rockefeller, Jr., the Rockefeller Family Association contacted every known Rockefeller at the time and set up an organized system for a 100+ year family — a family constitution, bylaws, officer elections, annual meetings, family pilgrimages, social events and dinners, historical story-capture, extensive published genealogies, preserved wills, and formal efforts to educate and elevate every Rockefeller descendant.

This wasn't the history book about rich people that I expected. It was an operating manual for a family that intended to last.

The Transactions of the Rockefeller Family Association, 1910–1915

The Transactions of the Rockefeller Family Association, 1910–1915. From the author's personal collection.

My lineage was in the book. My great-grandfather's lineage is Vol. 2, pg 161. But he wasn't from the wealthy, prominent branch of the family tree. I didn't grow up on a family estate. I didn't inherit a trust fund.

Like most of you, I had to build the wealth myself.

And I did. After 25 years as a founder, CEO, attorney, and military officer, I had some success.

But the more I built, the more one question haunted me: Will my family be able to hold what I've built after I'm gone?

And so I sought to build a system that would work for my own growing multi-generational family and that would add tremendous benefit to other families as well.

Building on the foundation I'd been given in some dusty old Rockefeller books + my skills in technology — the Centuryman Method was born.